New image, new products, new leader –Jean-Frederic Dufour took over last year, Zenith ( Zenith ), as this century-old plant to inject new vitality. In everyone scrambling to climb the peak, the competition was very limited clock watch at the market, the CEO first thought is to adjust the marketing strategy. He believes that Zenith has solid technology and high-end taste, and always at the top of the luxury watch industry, proves the brand’s strength. He expressed hope that the true force currently playing when mechanical watches were introduced into the door. Through 111 years of history since 1899 chronograph first chronograph birth date, Zenith. El Primero 1/10 second chronograph second jump, this year’s main event. A series of new models will be launched this year, some astonishing works very worthy of attention.
El Primero 4052 B Automatic movement
Zenith president and CEO Jean-Frederic Dufour
”For Zenith, our value lies in the pursuit of simplicity, it is to continue to promote the watchmaking technology. For example, our newest watch can reach 1/10 second jump, which is where our innovation, we can show to the world Even in the 21st century, we can continue to break .1 / 10 leap second technology is patented, and paragraph 176 of the invention is when the true power in watchmaking. ”
Pragmatic change, adapt to the market
In 1969, Zenith El Primero chronograph first born. It was widely used in the 4 Hz (28,000 / hour) when the pendulum frequency, 5 Hz (36,000 times / hour) El Primero chronograph movement turned out. Since then, the watch industry, the addition of a wobble movement value, and everyone on the sidelines look at this new technology. First of all, subversive high pendulum frequency allows mechanical watches more accurate travel time, which is theoretically based on the higher truth wobble more favorable travel time.
El Primero chronograph movement, especially for a significant contribution to the actual test also reached the ideal state. 2016 Swiss replica watches uk for sale Second, El Primero movement precarious stability allows additional more complex functions based movement, every complex function modules are able to successfully achieve accurate travel. However, high-frequency pendulum movement also face challenges, such as prolonged high Wobble wear problems caused by running, lubrication problems, torque problems, etc., but so far the El Primero movement is always updated technology, the high-frequency pendulum bring a problem a solution.
Compared with other brands, fake Omega for cheap there are many different places Zenith, El Primero behalf of the brand pragmatic, change of spirit. Each sophisticated features are added to the El Primero movement, and extends a lot of products, such as chronograph, tourbillon, Zero Gravity tourbillon, perpetual calendar, the three asked, moon phase , alarm clock and other styles, appeared on speed dial instrument, pulse, range finder, and even hollow process. So rich product line so that all can play a timely process, they are based on high-frequency pendulum bring stability and precision. In addition, the brand maintained a consistent way of production, R & D advantage of this freedom to make watchmakers can work vividly invention, which is different from Zenith.
Jean-Frederic Dufour after he took office, the adjustment of the product very well, more than 800 products had reduced to 120, of which 60 belong to the new models. By optimizing the portfolio, now products are mainly divided into three series: for high-end ACADEMY series, hit the side of the El Primero series, as well as tailor-made for the Chinese market Elite series. As LV MH Group members, Zenith has a good reputation in the international market, not just rely on a single global market to maintain the current global total of more than 700 points of sale, the market is widely distributed, 1/3 in Europe, 1/3 In the Americas, 1/3 in Asia. Year 2009, the entire industry has been a very big impact, invasion financial turmoil so true of exports fell by 30%, but performance in the Asian market is still quite good. With the prosperity of China’s market will pay more attention to its own position Zenith. For each company, the development has periodicity, product development and consumer tastes are also closely related. In the past five years, when the real force in the market made a very big success. Today, changes in market tastes of each industry are so, whether it is a tab, cars, or have a return to the traditional footwear trend. May be affected by the financial crisis, consumers want to buy the use of more durable products, Zenith watches can help them achieve this desire, cost-effective products is bound to impress watch lovers. Everything begins with the legend
When the true force in 1999 joined the LVMH Group, it is itself subject to the LVMH watchmaking superb high-level group’s attention, that period has its own movement production is the major luxury goods group focus. LVMH Group Zenith high hopes, will this century-old factory as a core strategy for the future. Passage of time, relying on Zenith El Primero movement firmly foothold in the market, but who knows the history of El Primero will probably come to an end in early 1975. At that time, when you have this brand Zenith Radio US company decided to discontinue the manufacture of mechanical watches, turned the franchise quartz watch . This is an irreversible decision, the company owner plans to all machines, movement, and tools sold as scrap. One watchmaker with US headquarters argue, trying to keep these devices, but failed.
Command headquarters will soon execute on time, which contains a centuries-old tradition of metal material will tonnes sold to the highest bidder. Table watches factory can not accept his master Charles Vermot production equipment, and it was destroyed, risking the loss of work began to hide important tools and components. The precise nature of watchmakers, he will cams, cutting tools, presses and machine individually labeled, and make provision and classification, while in a notebook to record the whole production process.
If one day, mechanical movement to get people of all ages again, El Primero will miraculously reborn. Only nine years later, a miracle happened. On a clear morning, the missing awaited package of equipment repositioning. If you do not brave acts of Charles Vermot, Zenith perhaps long gone. In the early 1980s, a single punch has cost over 40,000 francs, while the production 一枚 El Primero movement in need of such presses more than 150 Taiwan, a total of 7 million Swiss francs. Property, technical and human investment was almost gone Zenith. After several well-known brands began to make movement Zenith supply them with a steady stream of orders for the watch factory to bring new life. 年 2000, LVMH Group, took over the brand, the group decided to retain the Zenith El Primero movement dedicated to watch.
Zenith chronograph new work: El Primero chronograph commander, RMB 43,700
Since its inception a half century, Zenith watch factory was awarded 1,420 timing and watchmaking term awards. Although this figure is impressive enough in itself, but which also contains a more amazing facts introduced. In these 1,420 awards, covering 1,398 items first Zenith, will be 98.5 percent of the prize into the pocket. Only real technical achievement and timing to achieve such striking results. The latest successful development of the brand’s technology is “El Primero1 / 10 seconds chronograph second jump,” the first leap second timing device can measure the mechanical movement presented in front of the smallest unit of time, namely 1/10 of a second. Zenith comprehensive grasp of the precision watchmaking skills, and have been successful interpretation of the art of watchmaking make the brand stand out in the many plants, but also reflect the brand’s innovative qualities. In the past few decades, the brand invented and produced a Tourbillon, Open hollow series, power reserve, big date, chronograph, minute repeater and perpetual calendar watches, as well as incidental and night moon phase display, alarm function other wrist table, also created a zero-gravity tourbillon. Year after year, the El Primero annals loaded with its tortuous course of development, its technological breakthroughs and new and improved features. Symbol “star” brand expresses this movement inherent creative force, which shares the invisible force once started, who can not change, regardless of the changes in fashion and trends, it will unswervingly follow their own way forward.
In addition to accurately display the time, the chronograph can also accurately measure the duration of an activity, it is usually used for sporting events, as well as scientific experiments or industrial operations. The ultimate precision complex utility function is not easy to make, and very few manufacturers to master the technology movement, they are real manufacturer of precision clocks. Zenith was the first company to produce an integrated column-wheel chronograph movement with automatic winding watch brand, this legendary El Primero movement is also equipped with another impressive technical achievement: its earthquake frequency up 10 times per second. Since 1969, it is this series produced by the movement to achieve the most accurate timing performance, it is the only one directly connected with the adjustment mechanism of movement, so you can really measure the 1/10 seconds. When the economic and strategic interests at stake, at the vital moment, accuracy and reliability are the most important determinants of the two. Able to withstand the most extreme conditions, the precise timing performance stable and unchanging Zenith chronograph movement has been and will continue to shoulder the aviation, marine, expedition and explore the great mission.
El Primero 36,000 rev / hour chronograph, RMB 59,200
Reproduce the jumping seconds function accuracy and visibility
Jumping seconds chronograph feature is that every 10 seconds a lap 一枚 through the chronograph hand, greatly improving the 1/10 second jump second reading. With this special design, the outer edge of the dial readings visibility increased 6 times (10 seconds instead of 60 seconds a week a week), so that readings can be entirely accurate to 1/10 of a second. Another feature of the watch is the chronograph stop function. Stop counting operation manual lock braking system stops the pointer accurately. A total of 100 teeth timing gear, brake lever will position the pointer between two teeth, in order to ensure accurate readings to 1/10 sec.
Original El Primero movement, every 1/10 second jump of a cell, 60 seconds turned the dial a week means that every minute chronograph hands jump 600 times. In addition, While walking speed of 10 times the big chronograph seconds of speed pause and resume features require a lot of power support. Therefore, we must watch function significantly improved and optimized to ensure that the needs consume a large amount of kinetic energy of acceleration. To reduce power consumption, the most natural solution is to try to reduce the weight of gear movement, so some of the gear material silicon to become one – because siliceous gear can be 3.5 times lighter than traditional gear.
New glamorous look
By the El Primero 4052 B automatic movement driven new El Primero 1/10 second jump second chronograph, 10-atm (100 meters) waterproof 42 mm case are set with double-sided sapphire crystal, available in 18K rose Gold and stainless steel version available. Rose gold polished version sunray silver dial decorated with the nickel brushed polished circular area. Stainless steel version and rose gold version has three counters, which, stainless steel version of the counter was a blue-gray polished silver sun pattern decorated with three blue-gray shadow on the dial counter. Hands and hour markers are covered Superluminova luminescent coating, stainless steel version of the pointer and the time scale through rhodium-plated, rose gold version is gold plated. This refined and elegant watch can choose black stripes rubber strap or brown crocodile leather strap with stainless steel pin buckle or 18K rose gold pin buckle, also choose stainless steel bracelet with three folding clasp. Revolutionary technology combined with a bit of design, El Primero 1/10 second chronograph second jump to high-precision timing art into a whole new realm.